TikTok Reels and Short Videos Are Ruining Your Attention Span – 2024 EEG Study Reveals Why
A 2024 EEG study from Zhejiang University shows short video addiction (TikTok, Reels, Douyin) weakens frontal lobe theta waves — the brain's signal for sustained attention and self-control. Higher usage means less resistance to distraction. The measurable cost of the attention economy.
TikTok Reels and Short Videos Are Ruining Your Attention Span – 2024 EEG Study Reveals Why
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