Jonathan Roumie vows that 40-day faith challenge can cut through ‘the noise in the culture’ Millions of Catholics observe Ash Wednesday, marking the start of Lent with a ritual of penance and repentance. Actor Jonathan Roumie, a voice for the Hallow app, emphasizes the importance of this season for meditation and reflection, particularly with the app’s “The Return” 40-day prayer challenge designed to combat cultural noise. Roumie notes a trend of increased church attendance among Gen Z and millennial men, suggesting a societal yearning for fulfillment and improved relationships that faith can provide.

• Catholics mark the start of Lent on Ash Wednesday with a ritual of receiving a cross of ashes.
• Actor Jonathan Roumie, known for ‘The Chosen,’ describes Lent as a time for meditation, peace, and reflection.
• Hallow’s 40-Day Prayer Challenge this year is themed ‘The Return,’ aiming to help believers connect with God amidst growing cultural noise.
• A Barna Group study shows increased church attendance among Gen Z and millennial men, surpassing older generations.
• Roumie suggests men are seeking fulfillment, improved relationships, and a sense of purpose, which faith can provide.
• The Hallow app offers guided prayer and meditation for users at any stage of their faith journey, promising calm, peace, and mindfulness.
• Mark Wahlberg and Chris Pratt are also noted users of the Hallow app.