Caitlin Clark passes LeBron James in jersey sales, further exposing WNBA’s marketing problem Fanatics data reveals that Caitlin Clark is outselling LeBron James in jersey sales, ranking second only to Stephen Curry, demonstrating her immense popularity. This comes despite the WNBA’s marketing team controversially omitting her from promotional graphics for a primetime game. Clark’s sales success highlights a disconnect between the league’s marketing strategy and fan demand.

• Caitlin Clark ranks second in U.S. basketball jersey sales, ahead of LeBron James, Luka Dončić, and Victor Wembanyama, trailing only Stephen Curry.
• The WNBA’s marketing department recently excluded Caitlin Clark from a promotional graphic for a primetime Indiana Fever game.
• Fans have shown overwhelming support for Clark through merchandise purchases, with her jersey sales surpassing those of global icons.
• Clark’s presence has reportedly fueled a 1,000% surge in WNBA merchandise sales and turned Fever games into national events.
• The article criticizes the WNBA’s marketing logic for sidelining its most popular player, comparing it to the hypothetical omission of Michael Jordan from Chicago Bulls promotions.