Ferrari Unveils First Electric Vehicle, the ‘Luce’, Designed With Jony Ive Ferrari’s first electric car, the Luce, has arrived as a 1,000‑plus‑horsepower statement — and a flashpoint — pitting tradition against a radical new design vision.

May 25: The reveal of a different kind of Ferrari

After months of teasers, Ferrari fully revealed the Luce on May 25, confirming it as the brand’s first EV, its first five-seat car, and only its second four-door model. Designed in collaboration with Jony Ive and Marc Newson’s LoveFrom, the firm was allowed to “define the design direction of the project from the outset,” inside and out. Early impressions described a minimalist exterior, an interior with “a lot of buttons,” four motors producing 1,035 horsepower, and a starting price of €550,000 in Italy — making it the most expensive Ferrari yet.

May 26: Shock over the styling

As more images circulated, reactions to the design hardened. The Verge bluntly summarized the backlash with the headline, “Jony Ive’s Ferrari looks nothing like a Ferrari.” The piece noted that, long after rivals had scaled back their EV ambitions, Ferrari finally “emerges from the shadows with a real weird one: the all-electric Luce,” and argued it looks “more like something Apple would make,” essentially “as close as we’ll get to an Apple car.”

May 29: Debate over whether Ferrari ‘bungled’ it

By May 29, commentators were asking “How Ferrari bungled the design of its first EV,” questioning whether the company had run too far from its own legacy. On The Vergecast, hosts called the Luce “one of the most interesting, surprising cars of the year” with a “decidedly un-Ferrari look,” noting that “a lot of people really hate it.” They debated whether Ive’s ideas “got out of hand,” why Ferrari seemed “so desperate to run away from its legacy,” and whether the Luce’s interface and tech could eventually “trickle down to more affordable cars.”

Amid fan outrage and design criticism, the Luce now stands as both Ferrari’s bold entry into the EV era and a live test of how far a storied brand can stretch its identity.

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