Ferrari Unveils ‘Luce’, Its First Electric Vehicle Designed with Jony Ive Ferrari’s first all-electric car, the Luce, is forcing the company — and its fans — to confront what happens when a storied supercar brand steps into a radically different future in one swooping, minimalist package.

Early reveals and growing anticipation

After months of teasers, Ferrari gave the first full look at the Luce, its debut EV and also its first five-seat, four-door model, developed with Jony Ive and Marc Newson’s design firm LoveFrom. Ferrari says LoveFrom was allowed to “define the design direction of the project from the outset,” overseeing both exterior and interior.

The car rides on an 800-volt architecture, with four electric motors delivering 1,035 horsepower and a WLTP range of about 330 miles, positioning the Luce as both a technological flagship and Ferrari’s most expensive model, starting at €550,000 in Italy.

Design shock: ‘Nothing like a Ferrari’

When Ferrari officially unveiled the Luce at the Vela di Calatrava complex outside Rome, attention quickly shifted from specs to styling. One review bluntly declared that “Jony Ive’s Ferrari looks nothing like a Ferrari,” noting its smooth, rounded, almost Apple-like appearance and calling it “as close as we’ll get to an Apple car.”

The Luce’s “decidedly un-Ferrari look” and “lots of new technology and designs courtesy of Sir Jony Ive” sparked intense backlash among brand loyalists, with social feeds “cluttered with impassioned denunciations” from Ferrari fans.

Mixed reactions and broader EV questions

Reviewers who saw the car in person said it feels more like an SUV than a traditional sports car and praised its approach to sound, which amplifies real motor vibrations instead of relying on fully synthesized audio. Commentators on The Vergecast described the Luce as “one of the most interesting, surprising cars of the year,” while asking whether Ferrari was “desperate to run away from its legacy” and if its interface ideas might trickle down to more affordable cars.

The debate around the Luce now sits inside a larger question facing automakers: amid uneven demand for EVs, will radical designs and sky-high prices lure new buyers — or alienate the faithful Ferrari crowd the car seems to be leaving behind?

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