Ferrari Unveils First-Ever Electric Vehicle, the Luce, Designed with Jony Ive Ferrari’s first all-electric car, the Luce, has arrived not as a subtle evolution but as a radical break in both design and format, challenging what many fans think a Ferrari should be.

Early development and design shift

After years of sitting out the initial EV boom, Ferrari moved to fill a regulatory and market gap with a battery-electric model aimed at emissions-conscious regions like China and Silicon Valley. The company partnered with Jony Ive and Marc Newson’s design firm LoveFrom, granting them wide latitude to “define the design direction of the project from the outset,” inside and out.

By May 25, 2026, Ferrari officially revealed the Luce, its first EV, and simultaneously its first five-seat, four-door production car. Early impressions described the vehicle as feeling “more like an SUV than a traditional sports car,” underscoring Ferrari’s shift toward practicality and broader usability.

Public reveal and immediate controversy

At a high-profile unveiling at Rome’s Vela di Calatrava complex, the full exterior sparked instant debate. One outlet noted that “Jony Ive’s Ferrari looks nothing like a Ferrari,” arguing the smooth, rounded body “looks more like something Apple would make.” Another review summed up the split reaction as: “Amazing interior, controversial exterior: Ferrari’s first electric car.”

Some journalists compared the look to Apple products such as a “Magic Mouse,” framing the Luce as “basically as close as we’ll get to an Apple car.” Others saw echoes of classic and concept designs, from the Lotus Etna to ’90s Ferraris, and argued “it looks a little better in the metal than it does in photos or on screen.”

Performance, price, and fan reactions

Underneath the polarizing body, the Luce deploys four electric motors delivering 1,035 horsepower and an estimated 330-mile range on an 800-volt architecture for fast charging. Reviewers praised its distinctive sound, which amplifies vibrations from the rear motors rather than relying on fully synthesized audio.

Priced from €550,000 in Italy, it is set to be “the most expensive Ferrari yet,” raising expectations even higher. While some longtime enthusiasts remain “apoplectic” about the styling and the move to a four-door EV, others see the Luce as a necessary and fascinating reinvention of the brand.

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