Joi AI Seeks ‘Masturbation Consultants’ to Test NSFW Audio Product Adult AI companion startup Joi AI has turned product testing into a viral spectacle, blurring the line between tech innovation, sex work, and market research as it recruits “masturbation consultants” for its latest NSFW feature.

Early development and job posting

Joi AI, which markets itself as providing “AI-lationships that satisfy you emotionally, intellectually, and intimately,” recently launched an adult audio product and opened applications for 10 paid testers to run “daily audio-guided sessions” with an AI-generated voice. The four-week role, paying $2,000, requires participants aged 18 or older to write short weekly reports about their intimate experiences using the NSFW audio feature.

The company, rebranded from Eva AI in 2025, operates on the web with a coin-based pricing model and has raised an estimated $4 million since its 2023 founding.

Viral response and scaling challenge

When Joi AI’s Cyprus-based brand head Julie Levin shared the listing on social media, she expected some curiosity but not a deluge. Instead, the startup says it received “over 100,000 applications in the last couple of days,” leaving Levin wondering, “What are we supposed to do with 100,000 applications?” and joking she should probably call the eventual hires “winners” because “it’s such a competition.”

The Verge framed the moment wryly, noting that “at least we know where AI is creating jobs,” underscoring how even niche, intimate AI interactions are spawning new forms of gig work.

Broader context and next steps

Joi AI says the study will be run with HR involvement and aims to recruit a diverse set of consultants by age, gender, and sexuality. Beyond sexual pleasure, Levin plans to ask participants about their well-being and practical issues like whether anything “interrupt[ed] or inconvenience[d]” their sessions, signaling an effort to normalize and optimize AI-driven intimacy rather than treat it as a mere stunt.

As “sexy AI” tools proliferate, Joi AI’s experiment highlights both the demand for erotic AI companionship and emerging questions about labor, privacy, and ethics in this new corner of the AI economy.

[1] The Verge – “At least we know where AI is creating jobs.”
“Spicy chatbot startup Joi AI says it’s hiring 10 ‘masturbation consultants’ to test new ‘daily audio-guided sessions’ with an AI-generated voice.”

[2] Business Insider – “The ‘hottest’ AI job right now might involve locking your bedroom door”
“Joi AI, an AI companion startup that markets itself as providing ‘AI-lationships that satisfy you emotionally, intellectually, and intimately,’ is hiring 10 ‘masturbation consultants’… The position lasts for four weeks and requires participants who are 18 or older to write about their intimate experience trying the company’s NSFW audio feature.”

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