Ferrari Unveils ‘Luce’, Its First All-Electric Vehicle Designed With Jony Ive Ferrari has stepped into the electric era with a car that challenges almost every visual and brand expectation at once: the Luce, a four-door, five-seat EV that looks and feels unlike any Ferrari before it.

Unveiled after months of teasers, the Luce was first shown in full on May 25, when Ferrari revealed the car as its debut electric model and, simultaneously, its first five-seat and only second four-door vehicle. Built around four electric motors delivering 1,035 horsepower, it sits on an 800-volt architecture and is expected to achieve about 330 miles of range, pushing Ferrari directly into a segment it had long delayed entering.

From the outset, Ferrari handed unusual control to external designers. Jony Ive and Marc Newson’s collective LoveFrom was allowed to “define the design direction of the project from the outset, inside and out,” a rare move for the fiercely in-house brand. The result is a minimalist, rounded sedan that early reviewers say “feels more like an SUV than a traditional sports car” and relies on amplified real motor vibrations rather than synthetic sound, with a starting price of €550,000 in Italy, making it Ferrari’s most expensive model yet.

Reaction among enthusiasts has been immediate and polarized. One critic notes that “Jony Ive’s Ferrari looks nothing like a Ferrari,” arguing the smooth, Apple-like aesthetic makes the Luce “basically as close as we’ll get to an Apple car,” even as Ferrari fans voice “impassioned denunciations” of the design. Another reviewer calls it “the most controversial Ferrari ever,” pointing out that its status as a four-door, five-seater EV is “probably anathema to some Ferrari fans,” yet contending that the company “absolutely needs an emissions-free offering for vitally important markets like China and Silicon Valley.”

Amid the outcry, some see the divisiveness itself as a sign Ferrari is serious about reinventing its future, not just electrifying its past.

Continue reading https://foxvector.com