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OpenAI Reorganizes Product Strategy Under Co-Founder Greg Brockman

By Any May 22, 2026
OpenAI has appointed co-founder and president Greg Brockman to officially lead its product strategy. The move involves a significant reorganization that will merge the company's ChatGPT and Codex products into a single, unified agentic platform to streamline development and focus on core initiatives.
OpenAI Reorganizes Product Strategy Under Co-Founder Greg Brockman

OpenAI Reorganizes Product Strategy Under Co-Founder Greg Brockman OpenAI is accelerating a sweeping internal shake-up, betting that one unified “agentic” platform will beat rivals in the race to turn AI agents into a mass-market product.

December: ‘Code red’ and the end of side projects

The restructuring traces back to late 2025, when CEO Sam Altman reportedly declared a “code red” and ordered a refocus on the core ChatGPT experience. In the months that followed, OpenAI began shutting down or pausing what insiders called “side quests,” including its video generator Sora and the OpenAI for Science initiative, citing heavy compute costs and limited revenue.

Early April: Interim shift to Brockman

The current leadership configuration emerged after Fidji Simo, OpenAI’s CEO of AGI deployment, went on medical leave in early April. Greg Brockman, the company’s co-founder and president, informally took over product strategy and began overseeing ChatGPT, Codex, and the developer API as a single product organization.

Mid-May: Product power formally centralized

By mid-May, the interim arrangement became official. A memo viewed by reporters shows Brockman confirming that OpenAI will “invest in a single agentic platform and … merge ChatGPT and Codex into one unified agentic experience for all,” consolidating its product efforts “to execute with maximum focus toward the agentic future.”

Under Brockman, OpenAI is reorganizing into four pillars: core product and platform; critical enterprise industries; consumer products; and core infrastructure, ads, data science, and growth. Leaders from Codex, ChatGPT, and healthcare now head these areas, reflecting a push toward revenue-heavy sectors like coding and enterprise.

Strategic context and IPO pressure

OpenAI executives frame the changes as necessary to “bring agents to ChatGPT scale,” giving users “significantly more value and utility” from a single platform. Analysts also see the consolidation—and the killing of side projects like Sora—as an effort to simplify the company’s story and margins ahead of a possible IPO and an eye-catching valuation target.

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