This AI startup says it can tell if a script will make a hit film Quilty is an AI startup founded by film producers that analyzes scripts to predict a film’s potential success, using a combination of existing AI tools like ChatGPT, Gemini, Claude, and DeepSeek. The tool assigns a score from 0 to 100 based on narrative quality, commercial viability, audience resonance, and production cost, aiming to assist creatives in making greenlight decisions. However, Quilty’s predictions have been met with skepticism due to inaccuracies, such as failing to predict the blockbuster success of “Sinners” while overestimating the flop “Christy.”

• Quilty, an AI startup, claims its tool can predict a film’s box office success by analyzing scripts.
• Early experiments showed Quilty failed to predict the success of “Sinners” and overestimated “Christy.”
• The tool combines multiple AI models like ChatGPT, Gemini, and Claude for script analysis.
• Quilty provides a score based on narrative, commercial viability, audience resonance, and cost.
• Founders Simon Horsman and Daniel Wood emphasize keeping humans in the loop and enabling creativity.
• The service costs $50 per analysis, with discounts for multiple uses.
• Quilty’s approach uses context prompting and integrates tools like VADER for sentiment analysis.
• The startup believes Quilty can assess cultural relevance and provide reliable box office projections.
• Critics point out that AI struggles to replicate human understanding of art and audience reception, and Quilty’s modularity makes its prediction process complex.
• Unforeseen factors, like actor scandals or unexpected phenomena, remain outside Quilty’s predictive capabilities. Continue reading https://www.theverge.com/ai-artificial-intelligence/943531/ai-script-quilty-simon-horsman-daniel-wood