Colorado governor vetoes block on surveillance pricing as other states push for bans Colorado Governor Jared Polis vetoed a bill that would have prohibited companies from using surveillance pricing for wages and consumer goods, stating it was too broad and could harm beneficial technology uses. Consumer advocates criticized the decision, accusing the governor of siding with corporations over workers. This veto comes as other states, including Maryland, New York, and Connecticut, are implementing or considering regulations against surveillance pricing.

• Colorado Governor Jared Polis vetoed a bill that would have banned surveillance pricing for worker wages and consumer goods.
• The governor argued the bill was overly broad and could inadvertently impact benign uses of technology.
• Consumer advocates expressed disappointment, accusing Polis of favoring corporations over working Coloradans.
• Colorado’s proposed measure was more expansive than Maryland’s existing law, covering wages and various industries.
• Several other states, including Illinois, California, Massachusetts, and New Jersey, are considering similar legislation.
• The Federal Trade Commission (FTC) has documented surveillance pricing practices, but federal action is considered unlikely.
• A bipartisan group of state attorneys general urged the FTC to address unfair pricing practices, including surveillance pricing.