An AI chief for one of the world’s largest banks says tokenmaxxing is a ‘vanity metric’ Charles Holive, AI chief at BNP Paribas CIB, argues that ‘tokenmaxxing’ – maximizing AI usage and token consumption – is a vanity metric. Instead, the focus should be on measurable outcomes like increased productivity and speed. Other executives agree, emphasizing business outcomes and impacts over solely tracking token counts.

• BNP Paribas CIB’s AI chief Charles Holive considers ‘tokenmaxxing’ a vanity metric.
• The bank prioritizes tracking outcomes such as ‘What did you do that you didn’t do before?’ and ‘How much faster did you do it?’
• Companies like Amazon and Uber are questioning the ROI of rising AI costs.
• BNP Paribas CIB sets explicit assumptions for AI projects’ revenue or productivity generation and monitors KPIs against these goals.
• Token consumption is still monitored for cost control purposes.
• Other executives from Tata Consultancy Services and La Banque Postale also advocate for focusing on business outcomes and impacts. Continue reading https://www.businessinsider.com/ai-chief-bnp-paribas-tokenmaxxing-vanity-metric-2026-6