Factory CEO says he bought each of his 30 employees a $3,000 cooling mattress cover so ‘they’ll be sharper’ at work Factory CEO Matan Grinberg gifted each of his initial 30 employees an expensive Eight Sleep mattress cover, costing $3,000 each. He believes that prioritizing employee sleep is crucial for maximizing their focus and brainpower, comparing his engineers to professional athletes who require quality rest. This benefit is seen as a productive perk, distinct from unrelated ‘decadent’ startup benefits of the past and ‘grindslop’ cultures.

• Factory CEO Matan Grinberg bought each of his initial 30 employees a $3,000 Eight Sleep mattress cover.
• Grinberg believes good sleep is essential for employees to “squeeze out every ounce of brain power” and be “sharper.”
• The mattress covers use liquid to cool and heat beds, with newer models including elevation features.
• Grinberg contrasts this perk with unrelated ‘decadent’ benefits and ‘grindslop’ cultures.
• He also limits processed sugar at the office, opting for healthier snacks.
• Startups are using unique benefits to attract talent and enhance productivity, with other CEOs prioritizing sleep or hiring private chefs. Continue reading https://www.businessinsider.com/factory-ceo-eight-sleep-matress-covers-employees-2026-6