Hyundai Campaign Features Atlas Humanoid Robot Hyundai’s ‘School of Football’ campaign showcases Boston Dynamics’ Atlas humanoid robot learning to play football, emphasizing human curiosity and adaptability in robotics. The five-part series demonstrates Atlas’s movement training without CGI, analyzing real human football data for development. This initiative aligns with Hyundai’s vision for human-robot collaboration in industrial environments.

• Hyundai’s ‘School of Football’ campaign features Boston Dynamics’ Atlas humanoid robot learning football.
• The campaign ties into Hyundai’s Next Starts Now platform for the FIFA World Cup 2026.
• It uses football to explore human-centred robotics through expression, emotion, and sport.
• Atlas observes human passion and creativity before learning the sport through a five-part episodic structure.
• All movements in the campaign were performed by Atlas without CGI, with difficult moves requiring analysis of real human football movement data.
• Hyundai plans to deploy Atlas in industrial environments for human-robot collaboration.
• The campaign highlights the capabilities of Atlas and physical AI through sport-inspired environments. Continue reading https://aimagazine.com/news/hyundai-campaign-features-atlas-humanoid-robot