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Seth Godin's Blog on marketing, tribes and respect
by Seth Godin's Blog on marketing, tribes and respect
Where did the five-second rule come from? Science makes it clear that if disgusting germs are going to go from the floor to your toast, it’s going to take less than five seconds for that to happen.
There’s the fast of a drag racer. Purpose-built, difficult to steer, expensive and fragile. There’s the fast of the marathon runner. Beat by a sprinter every time, but able to keep it up for
In our dreams, the laws of thermodynamics don’t apply, and gravity works in strange ways. We can jump across a chasm and stick the landing on the other side. This freedom is important. It’s part
Five short entries a day. It’s easy to imagine that if you do this 200 workdays in a row, your career will advance. And it makes it easier to prepare for your annual review or that next job
Today, using AI is almost always a solo endeavor. From the very start, forty years ago, the internet (inter + network) has amplified the exchange of information. But the first cycles of AI have been
Here’s an interesting thought experiment. Imagine that you would be reincarnated into the soul and body of someone on Earth, 25 years old, at random. You won’t know what you know now, you’ll
Pay attention to what’s in front of you. Don’t let fear contaminate your understanding of the situation. Act with commitment. Notice the gap between event and reaction. Embrace the resources that
The actor, artist, mathematician, pianist, speaker, leader, tech nerd: Just like me, but talented. I’m not so sure. It might be more accurate to say “just like me, but dedicated.” The first
For hundreds of years, nostalgia was seen as a serious disease, with doctors across Europe scrambling for a cure. Hundreds of thousands of people died from it. In the original understanding of the
The creators of the Blackberry were sure that customers loved the keyboard. That’s what they heard all day from their users, and it must have been right since they had a huge share of the mobile
Multi-tasking is mostly an illusion. What we’re actually doing is slicing our focus, jumping from one thing to another and then back again. All that jumping decreases our productivity and worse,
I bought a snack food the other day, and was disappointed to discover that the thing inside the container had little in common with the picture on the front. It was pallid, lifeless and drab. The
When there is motion, it creates an impact of the environment. First, the path is barely noticeable. But then, others see the hint of a path and walk on it, making it more clear. Finally, the path
In terms of cost, serving a small ramekin of toasted pistachio nuts is a tiny portion of what an airline spends in transporting someone first class. In fact, it’s such a relatively small expense
The expression “bad money crowds out the good” refers to Gresham’s Law. It means that once lesser-quality and counterfeit currency begins to be traded, people hoard the good stuff and only
[Off topic, but I hope it might be useful] Mindfulness can improve your life. So can stillness and spiritual grounding. This is not a post about that. Breathing is an architectural challenge and a
There are more available excuses now than ever before. In just two letters, “AI” is a simple, brand-new, all-purpose excuse for laying people off, averaging things down, closing things up and
New technology often upends the careers of experienced professionals. When the Mac offered typesetting to the masses, typographers were incensed. They had grown up with lead or photo composition,
Technology changes things. Sometimes better, sometimes worse. When a powerful new technology arrives, it offers us wishes. Too often, we waste them, asking it to take on simple chores or offer us
If we remove impediments that are in the way of where our customers seek to go, they support us. But when we remove the friction that gives people traction on their journey, they flounder. Remove the
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